Regenerative products could be a hard sell, because the concept is tough to define quickly, says Julie Stanton, associate professor of agricultural economics at Pennsylvania State University Brandywine.
It was always a hard sell because with a terrestrial origin of flight-- flight that originated from running fast on the ground-- you're always working against gravity.
In a perfect world, the label of a " forever wardrobe" would not be weaponised as a hard sell by retailers to persuadeiconsumers with already bulging wardrobes to buy yet more clothes.
So, it's more of a hard sell for a soft sail, and a soft sell for a hard sail, and a boat face for both sell that may or may not sail or tunnel its way in the history.